I believe that for architecture to be commercially successful, a humanistic approach is critical. When we understand who we’re designing for and how they will be experiencing the spaces we create, we can respond with appropriate forms, materials, and building methodologies. It’s important to me that people can see that care and attention has been applied to the crafting of a space. From the way the building responds to its urban context down to the smallest touchpoint – all details are equally important. I think the best designs create solutions that respond to people, and to which people respond.